North Pole Salted Caramels

3,487 KM for a Pinch of Magic

When Purdys set out to create North Pole Salted Caramels using real sea salt from the Arctic Ocean, they needed more than just a holiday concept — they needed a crew who could bring it to life in one of the harshest, most remote places on Earth. Working with their agency, Rethink, Anthill Films traveled deep into Canada’s North — beyond the Arctic Circle — to capture high-quality footage of the saltwater harvest. We also handled the complex logistics of transporting a barrel of Arctic seawater back to Vancouver, where it was transformed into flaked sea salt for the limited-edition caramels. The result: a truly magical story, shot in one of the most challenging and beautiful environments on the planet.

Credits:

• Agency: ReThink Canada
• Creative Director: Sean O’Connor, Sheldon Rennie
• Art Director: Syd Danger
• Copywriter: Jon Mandell
• Production Company: Anthill Films
• Producers: Darcy Wittenburg, Sarah Vingoe